"The most important thing in communication is to hear what isn't being said."

                  - Peter Drucker 

"When I got my first television set, I stopped caring so much about having close relationships."

                   - Andy Warhol

"Sex is more exciting on the screen and between the pages than between the sheets."

                   -Andy Warhol

"It's the movies that have really been running things in America ever since they were invented. They show you what to do, how to do it, when to do it, how to feel about it, and how to look how you feel about it."

                   - Andy Warhol

A Powerful Commercial from Sussex Safer Roads Partnership

WOW!.. is all I have to say about this emotionally powerful commercial from the Sussex Safer Roads Partnership. No wonder it was among the top on the viral charts.

Wearing Black Makes You More Aggressive

Click to go to the actual article.

"[The experiments in this article] outline some pretty interesting facts on human aggression.  The first alarming finding is that we make quick judgments  about people and what they are wearing.  We automatically assume that individuals wearing black are inherently more aggressive than individuals not wearing black.  But, as it turns out, we may be doing this for good reason because when individuals are wearing black they seem to feel, and certainly seem to act, more aggressive."

• "Black is the color of authority and power. Black outfits can also be overpowering, or make the wearer seem aloof or evil." (Source http://www.infoplease.com/spot/colors1.html)

What does this all mean for advertising? 
Color psychology plays a big role in decisions concerning the design of an advertisement, or even a brand logo. Color psychology may determine why one color may be better suited than another for an advertising campaign based on the feelings and emotions that it evokes in the consumer.

    It all has to do with the emotion, feeling, and subliminal connotation that we, as humans, attach to certain hues. For example, whereas a color like blue is generally known to evoke a sense of relaxation and calming in humans, a color like red does the opposite by getting us worked up.

*According to studies made at Northwestern University, men change their minds 2 to 3 times more often than women. The experiments fount that women take longer to make a decision than men do, but once they make a decision, they are more likely to stick to it.

"People want to be told what to do so badly, they'll listen to anyone."

                      -Don Draper, Mad Men on Advertising

"Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay. "

          -Don Draper, Mad Men

Become a Character from Your Favorite TV Show/Movie!

Applications which allow the viewer to become a character in their favorite TV show or movie, simultaneously create a greater connection between the product and its audience. It is a fun marketing tool, targeted mostly to younger audiences. 

Here are some websites which let you create your own character based on your favorite TV show/movie..

MAD Men

"Mad Men Yourself"

http://www.amctv.com/originals/madmen/madmenyourself/

MTV's Jersey Shore

"Jerzify Yourself"

http://www2.jerzifyyourself.com/?fbid=VoXhYRQu510

"Jersey Shore Yourself"

http://www.mtv.com/games/arcade/game/play.jhtml?arcadeGameId=10256275

Avatar

"Avatarize Yourself"

http://www.avatarizeyourself.com/

South Park

"SP Studio"

http://www.sp-studio.de/