"The most important thing in communication is to hear what isn't being said."- Peter Drucker
Friday, April 23, 2010
A Powerful Commercial from Sussex Safer Roads Partnership
WOW!.. is all I have to say about this emotionally powerful commercial from the Sussex Safer Roads Partnership. No wonder it was among the top on the viral charts.
Wednesday, March 31, 2010
Wearing Black Makes You More Aggressive
"[The experiments in this article] outline some pretty interesting facts on human aggression. The first alarming finding is that we make quick judgments about people and what they are wearing. We automatically assume that individuals wearing black are inherently more aggressive than individuals not wearing black. But, as it turns out, we may be doing this for good reason because when individuals are wearing black they seem to feel, and certainly seem to act, more aggressive."
- "Black is the color of authority and power. Black outfits can also be overpowering, or make the wearer seem aloof or evil." (Source http://www.infoplease.com/spot/colors1.html)
What does this all mean for advertising?
Color psychology plays a big role in decisions concerning the design of an advertisement, or even a brand logo. Color psychology may determine why one color may be better suited than another for an advertising campaign based on the feelings and emotions that it evokes in the consumer.
Color psychology plays a big role in decisions concerning the design of an advertisement, or even a brand logo. Color psychology may determine why one color may be better suited than another for an advertising campaign based on the feelings and emotions that it evokes in the consumer.
It all has to do with the emotion, feeling, and subliminal connotation that we, as humans, attach to certain hues. For example, whereas a color like blue is generally known to evoke a sense of relaxation and calming in humans, a color like red does the opposite by getting us worked up.
Become a Character from Your Favorite TV Show/Movie!
Applications which allow the viewer to become a character in their favorite TV show or movie, simultaneously create a greater connection between the product and its audience. It is a fun marketing tool, targeted mostly to younger audiences.
Here are some websites which let you create your own character based on your favorite TV show/movie..
MAD Men
MAD Men
"Mad Men Yourself"
MTV's Jersey Shore
"Jerzify Yourself"
"Jersey Shore Yourself"
Avatar
"Avatarize Yourself"
South Park
"SP Studio"
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