Wearing Black Makes You More Aggressive

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"[The experiments in this article] outline some pretty interesting facts on human aggression.  The first alarming finding is that we make quick judgments  about people and what they are wearing.  We automatically assume that individuals wearing black are inherently more aggressive than individuals not wearing black.  But, as it turns out, we may be doing this for good reason because when individuals are wearing black they seem to feel, and certainly seem to act, more aggressive."

• "Black is the color of authority and power. Black outfits can also be overpowering, or make the wearer seem aloof or evil." (Source http://www.infoplease.com/spot/colors1.html)

What does this all mean for advertising? 
Color psychology plays a big role in decisions concerning the design of an advertisement, or even a brand logo. Color psychology may determine why one color may be better suited than another for an advertising campaign based on the feelings and emotions that it evokes in the consumer.

    It all has to do with the emotion, feeling, and subliminal connotation that we, as humans, attach to certain hues. For example, whereas a color like blue is generally known to evoke a sense of relaxation and calming in humans, a color like red does the opposite by getting us worked up.