- who can master the "art of standing"
- who will be the best at "wearing clothes"
- who can hold a big "plastic smile" the longest
- "get in touch with your plastic side"
- "never give up your dreams of being fake"
This commercial, which dehumanizes humans as wanting to be the perfect mannequins, encourages people (especially young girls) to be "fake" in order to be pretty by placing emphasis on "perfection". Furthermore, it literally removes an element of human spirit which was prevalent in Old Navy ads before, and turns humans into objects and palettes for the clothing.
Personally, I think this ad is not only creepy but also sends out the wrong message to young girls. Old Navy, enough with the creepy mannequins. Bring back some life to your brand!
Personally, I think this ad is not only creepy but also sends out the wrong message to young girls. Old Navy, enough with the creepy mannequins. Bring back some life to your brand!
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