Tuesday, March 23, 2010
The tampon commercial revolution?
A groundbreaking campaign for feminine products challenges the typical approach to commercials of this kind. Filmed as a parody of typical tampon advertisements, "Kotex U" brand feminine care products sends out a message of genuineness and realness which attempts to appeal to REAL women in REAL situations.
I see this campaign as being a precedent for other feminine care brands to, perhaps, change their approach in appealing and connecting more to their consumer.
Could this be the end of the "women-in-white-pants-doing-yoga" tampon ads? Who does yoga in white pants during their period anyways?
The new, hilarious, and very unorthodox tampon commercials below ->
Click Here to go to the New York Times article
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