The tampon commercial revolution?

A groundbreaking campaign for feminine products challenges the typical approach to commercials of this kind. Filmed as a parody of typical tampon advertisements, "Kotex U" brand feminine care products sends out a message of genuineness and realness which attempts to appeal to REAL women in REAL situations.

I see this campaign as being a precedent for other feminine care brands to, perhaps, change their approach in appealing and connecting more to their consumer.

Could this be the end of the "women-in-white-pants-doing-yoga" tampon ads? Who does yoga in white pants during their period anyways?

The new, hilarious, and very unorthodox tampon commercials below ->










Click Here to go to the New York Times article