"Selling to people who actually want to hear from you is more effective than interrupting strangers who don't."- Seth Godin
I can attest to this because I absolutely HATE pop-up advertisements on the internet. They do nothing for me, but rather annoy me and make me mad. There is nothing that can annoy me more than a screen full of endless pop-ups that spring up out of nowhere and interrupt me while I'm focused and working on something. My instinct is to just get rid of them as soon as I can, which leaves no time for me to pay attention to what they are actually offering.
Bottom-line, funding for pop-up advertisements on the internet is a waste of money because they are quite simply unwelcome and irritating.
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